Branding | healthcare | med-tech
Lifecore Biomedical
Lifecore Biomedical is a pharmaceutical manufacturer and Contract Development and Manufacturing Organization (CDMO), providing end-to-end, fully integrated drug development and manufacturing solutions and services to biotechnology, pharmaceutical, and cosmetics companies. Lifecore was growing quickly and engaged Alloy for marketing communications support.
01
Brand Guide
When Lifecore initially engaged Alloy, they had very little in the way of brand elements, let alone something they could use to quickly convey their brand guidelines to vendors and internal clients.
The brand guide provided an expanded color palette, logo and typeface usage rules, and a flexible pattern element we call the Pixel Field to expand Lifecore’s brand look across all touchpoints.
02
Video intro/extro animation
Alloy created an animated logo reveal that uses the Pixel Field art. Lifecore uses the animation for video intros/outros.
03
Collateral system
Using branded elements we created, Alloy produced a number of collateral pieces for Lifecore, including stationery, business cards and trade show leave-behinds.
